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Department of Marketing

Department of Marketing

marketing major

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Studies

Kolme Aallon opiskelijaa keskustelevat

Hae suomen- ja ruotsinkielisiin kandidaattiohjelmiin

Hae Aalto-yliopiston suomen- ja ruotsinkielisiin kandidaattiohjelmiin kauppatieteen, taiteen ja tekniikan aloilla! Seuraava hakuaika on 10.–24.3.2026.

Hakijapalvelut
Business students gathered around a table to study together.

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

Study options

News

Two students outside a brick building, one using a silver laptop while talking with the other on a red bench
Studies Published:

Changes will be made to the School of Business’s bachelor’s programme offering starting in the autumn of 2027

In addition to the Finnish-language Bachelor’s Programme in Business, there are four programmes offered in English
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Studies Published:

The School of Business project team develops strategies to boost international corporate brand recognition

Student team completed an intensive six-week Customized Student Business Project for the School of Business Dean’s unit
Researcher Tatsiana Padhaiskaya, School of Business
Research & Art Published:

Learning to slow down: cold-water swimming benefits explored in new study

Swimming in cold water offers a temporal slowdown, promoting stress management and mental clarity that lingers long after the experience, says research from Finland.
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Research & Art Published:

Events

Image from remote site: www.aalto.fi
Other

Aalto Creatives Demo Day pitch event in Marsio where pre-incubator teams present their business ideas.
Banner for intro to sci comp june 2026
Staff trainings, Training to support research

Intro to Scientific Computing and HPC 3-5 June 2026

Hands-on course to support your data science tasks, for interns and doctoral researchers seeking computational resources.
Aalto-yliopiston alumneja A! Sign of Change kuvausseinän edessä
Networking

Aalto University alumni event in Oulu

Aalto alumni are warmly welcome to an alumni event in Oulu on 3 June 2026 from 5 pm to 7 pm.
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Public defences

Public defence in Economics, M.Sc (Econ.) Mikael Mäkimattila

Designing market institutions (title of the thesis)

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

We strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.

Read more about the School of Business
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