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Course information

Learning outcomes

Fashion is a hard industry to thrive in. It is fast-paced, requires a keen eye for cultural trends, and requires mastery of both supply chain and talent management. But if you can master marketing in fashion, you are well-equipped to do marketing in any fast-moving consumer industry. 

The course is primarily designed for those pursuing a career in the fashion industry. We explore both theoretical foundations and empirical insights of fashion marketing, emphasizing its key characteristics and success factors. The main areas of focus include branding, supply chain management, sustainability and the circular economy, retailing, and understanding of business models. As such, the course will also be of high value to aspiring B2C marketing managers working in other consumer-oriented fields.

Students will gain:
1. an understanding of the core business and marketing functions within the fashion industry
2. an ability to plan brand positions, retail strategies, and supply chains in fast-moving business contexts 
3. valuable insights into management practices in culturally sensitive business areas
4. new perspectives on the culture and production of fashion
5. an appreciation for sustainability as a strategic business advantage

Content

The course integrates and utilizes a broad range of theoretical concepts, frameworks and topics on a practical level. Key areas include strategic marketing and branding, value propositions and business models, supply chain management, and retail and distribution management.

Teacher

Linda Turunen

Study material

A collection of readings as assigned by the lecturer.

Workload

6 credits, 160 hours:
The course includes online lectures, assigned readings, and coursework. All assignments can be completed individually, and some assignments may also be completed in collaboration with peers.

Prerequisites

Basic knowledge of marketing or completion of an introductory marketing course is recommended.

Evaluation

The course grade will be based on assignments completed during the course and a final essay submitted at the end of the course. The final weighting of these components and the detailed evaluation criteria will be communicated at the beginning of the course. Active class participation is strongly encouraged throughout the course.

Teaching time and location

This course is taught fully online. Please see the exact teaching schedule below. Please note that participation in the lectures is expected.

The teacher has four (4) weeks to grade the exam submissions starting from the final assignment date.

Online learning environment for the course  

MyCourses online learning environment is a tool for both students and teachers for communication and managing everyday course work. You need an Aalto User ID to log in to the course's MyCourses workspace and participate in teaching.

Digital workspace of the course:
MyCourses (link will be updated later)

More details on completing the course will be available at MyCourses closer to the start of the course.

Registration and course fee

Registration for Open University courses is done via the link below: 
Course registration (link will be updated later)

Registration for this course starts on 23.3.2026 at 9.00  
Registration for this course ends on 28.4.2026 at 23.59

It is not possible to register before the registration period has started or after it has ended.

The number of participants is limited to 50.

If you are an attending degree student at Aalto University, it is possible for you to complete this course for free of charge during summer 2026. Registration is done normally in Sisu. Please make sure that you have the correct course code in your study plan before registering to the course. You can check the course code from the top of this page.

Instructions for course registration (for Aalto degree students)  Read more about Aalto University's summer studies:

Summer studies
This course is organized by the Aalto University Open University.

The course fee is paid upon registration for each course at a time and it is binding. Familiarize yourself with registration and payment rules as well as other guidelines for students:
Registration, payments and rules

Activating Aalto ID and Multifactor Authentication

You can activate your Aalto User ID the day after the registration and you should activate it no later than the day before the start of the course.
Instructions for activating your Aalto user ID

Once you have activated your Aalto user ID, also enable multifactor authentication. Some of Aalto University's services require multifactor authentication.

Instructions for using Multifactor Authentication