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Robin Gustafsson

Robin Gustafsson

Professori (Associate professor)
Professori (Associate professor)
T307 Dept. Industrial Engineering and Management

I am an Associate Professor of Strategic Management at the Department of Industrial Engineering and Management (TUTA) at Aalto University, with over 20 years of research and teaching in strategy, transformation, and cognition, including research stays at Stanford University, the University of Sussex, and HEC Lausanne.

My research follows two connected themes. The first examines strategy, organization, and policy amid technology-induced disruption: digitalization and the platform- and data-based economy 鈥 how business logic is disrupted, sources of competitive advantage, business models, and strategy work 鈥 together with, more recently, AI-driven compliance and risk-data capabilities in regulated industries. This work has been published in journals such as the Academy of Management Journal, Research Policy, Organization Studies, Technological Forecasting and Social Change, and Information Systems Research. I have published several book chapters and have co-edited the volume Cognitive Aids in Strategy (Emerald, 2023).

The second, newer research theme, the Visible Mind research program, studies metaphor-rich, physical thinking and expression artifacts, and the method for utilizing such objects for dialogue, sensemaking, and inducing collective intelligence. My research focuses on how physical, symbolic tools recruit the perceptual, intuitive, and inter-subjective systems that language alone leaves underused. Grounded in neuroscience, cognitive psychology, and research on visual and inter-subjective communication, this program is the scientific foundation behind the Epics庐 tools and method we have developed and that have been spun off to the company Epicmeets.

I teach advanced courses in strategy, platform and data business strategy, and innovation strategy at the Master's, doctoral, MBA, and EMBA levels, and have delivered 60+ executive strategy modules and processes for leaders worldwide since 2014. I have supervised +60 Master's theses, +20 Bachelor's theses, and eight doctoral dissertations to completion, with three more underway. I have specialized in flipped-classroom and experience-based learning methods, including the Harvard case method, and am a trained facilitator, an Epics庐 Master facilitator, and a certified LEGO庐 Serious Play庐 facilitator.

You can reach me through my Aalto University email for any research- or expertise-related inquiries.

Research projects:

AI-Driven Compliance Capabilities: The Impact and Risks of Artificial Intelligence in RegTech and SupTech Solutions (CCRS-AI)

Policy Rationales in the Shift to Digital Platform Economy

Infrastructure to Accelerate Mission-Oriented System-Level Transformations (IN2MISSION)

 

Playfulness at Work & in Workshops

SUPERVISION OF DOCTORAL STUDENTS 

Supervised Doctoral Student

Eero Aalto (2025)

Sarri Nyk盲nen (2025) 

Tomasz Mucha (2024)  

Niko Lipi盲inen (2024)

Ruben Vicente-Saez (2021)  

Zeerim Cheung (2019)

Kimmo Karhu (2017)

Christopher Rowell (2017)

Full researcher profile

Areas of expertise

Strategy, Strategic management, Platform economy, Platform strategy, Institutional change, Lego Serious Play, Innovation policy, Playfulness

Honors and awards

Nominated member of The Swedish Academy of Engineering Sciences in Finland

2013-
Award or honor granted for academic or artistic career Department of Industrial Engineering and Management Jan 2013

Emerald Literati Network Awards for Excellence

The chapter written by Christopher Rowell, Robin Gustafsson and Marco Clemente ' titled 'How Institutions Matter 鈥淚n Time鈥: The Temporal Structures of Practices and Their Effects on Practice Reproduction鈥, published in Research in the Sociology of Organizations 48A has been selected by the editorial team as an Outstanding Author Contribution in the 2017 Emerald Literati Network Awards for Excellence. The chapter was chosen as a winner as it is one of the most impressive pieces of work the team has seen throughout 2016.
Award or honor granted for a specific work Department of Industrial Engineering and Management Jun 2017

Publications

Robin Gustafsson, Robert van der Have, Niko Lipi盲inen, Ville Valovirta 2026 Research Handbook on Digital Data

Niko Lipi盲inen, Robin Gustafsson, Eero Aalto, Janne Hyv枚nen 2026 Scandinavian Journal of Management

Anita Golzarjannat, Robin Gustafsson 2025 Journal of Financial Regulation and Compliance

Anita Golzarjannat, Robin Gustafsson 2025

Mikko Illi, Robin Gustafsson, Masood Masoodian 2024 Proceedings of the 22nd European Conference on Computer-Supported Cooperative Work

Mikko Illi, Robin Gustafsson, Masood Masoodian 2024 Journal of Strategy and Management

Andrey Indukaev, Sajjad Salehi, Robin Gustafsson, Kimmo Karhu 2024

Nomi Bystr枚m, Robin Gustafsson 2023

Nomi Bystr枚m, Robin Gustafsson, Niko Lipi盲inen 2023

Robin Gustafsson, Paavo Ritala 2023 Tekniikka & Talous