3. HQ relocations in Europe
Focus area 3: Textual analysis of media and firm announcements on HQ relocations in Europe.
Textual analysis of HQ (re)location
-
Where are HQ moving in Europe?
-
How have these relocations been portrayed,
represented, articulated and interpreted in the
media and firm announcements?
Data: Mapping all HQ relocations in Europe 2000-2019 using LexisNexis and Factiva; Conducting textual analysis on the most interesting cases