Creative Leap: Creativity as a competitive advantage in business
The co-research project researches creativity as a competitive advantage and explores if creative approaches correlate with financial success
Creativity as a Competitive Advantage in Business
In a world defined by change, creativity is needed more than ever to renew, to create new solutions and to innovate. New Aalto University research shares new research insights and discusses how creativity can shape the future of business and turn it into economic value.
When
–
Where
Dipoli
&
Otakaari 24, 02150 Espoo
Lumituuli Auditorium
Registration period:
–
Event language(s)
English
How do organisations turn creativity into measurable impact? How can leaders build a culture where fresh ideas lead to growth, resilience and competitive advantage?
New Aalto University research in collaboration with Fiskars, Kemira, Marimekko, Posti and Raisio shows that creativity-promoting leadership is a crucial component for companies’ financial success. Companies that promote a culture of creativity are more profitable.
Creativity as a Competitive Advantage in Business event explores how creativity translates into economic value, and how organisations can build a culture that fosters creativity. The event brings together researchers, business leaders and decision-makers for an engaging dialogue.
The event can be attended either in person or remotely. Please register using the links below to secure your seat or to receive the link for remote participation.
Register to attend in person
Register to attend remotely
Programme
Breakfast is served from 08:30
| 09:00-09:05 | Welcoming Words: Riikka Mäkikoskela, Project Manager & Ida Muhonen, Project Coordinator |
| 09:05-09:15 | Deans' Dialogue: Tuomas Auvinen, Dean ARTS & Timo Korkeamäki, Dean BIZ |
| 09:15-09:35 |
Measuring Individual and Organisational Creativity: Mark Runco, Visiting Professor, Aalto University & Susanna Rahkamo, Co-founder, CSO & Chair, Yellow Method. Business Insight: Reetta Andolin, Chief Innovation Officer, Raisio |
| 09:35-09:55 |
Everyday Creativity: Astrid Huopalainen, Professor of Leadership for Creativity & Maria Uusitalo, Doctoral Researcher. Business Insight: Minna Kemell-Kutvonen, Design Director & Sanna-Kaisa Niikko, Chief Marketing Officer, Marimekko |
| 09:55-10:05 | Break |
| 10:05-10:25 |
Creativity and Financial Performance:Eeva Vilkkumaa, Professor Tensions of GenAI Use: Niina Mallat, Senior Fellow Business Insight: Petteri Naulapää, CIO, SVP ICT and Digitalisation, Posti |
| 10:25-10:40 | Q&A |
| 10:40-10:55 | Developing Competitive Working Life: Sanna Kulmala, WORK2030 Programme Director, TTL |
| 10:55-11:00 | Closing Words: Riikka Mäkikoskela, Project Manager |
In this course, you will learn what radical creativity is and how to apply it at both individual and organizational levels.
Can creativity be measured, managed and thus grow a business? Researchers join forces with Finnish companies
The Creative Leap research project, funded by Business Finland, aims to make creativity visible in business.
Creative Leap: Creativity as a Competitive Advantage in Business co-research project has examined creativity to develop scientifically proven models for supporting, measuring and developing creativity in organisations and the financial impact of creativity. Investigating the economic value of creativity is a completely new research area. Creative Leap is a joint research project between Aalto University's Radical Creativity, School of Arts, Design and Architecture, and School of Business. Its partners are Fiskars, Kemira, Marimekko, Posti, Raisio, the Finnish Innovation Fund Sitra, the Finnish Tax Administration and Yellow Method. Creative Leap is funded by Business Finland and NextGenerationEU.