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Events

The Intersection: XR - Business - Creativity

Lectures and seminars, Networking
How could we transform the development and application of XR (extended reality) and AI (artificial intelligence) technologies by focusing on human needs and creativity? Our event presents themes to inspire and challenge you, with the aim to foster collaborations between industry and academia. Targeted at companies from diverse sectors—examples including construction, architecture, games, media, consumer business, and maritime—the event explores how human-centered and creative approaches can shape the future of technology and business. Join us to discover new possibilities.
Photo: Matti Ahlgren

When

–

Where

Marsio
Otakaari 2, Espoo

Event language(s)

English

Business Finland and Aalto University are hosting the event to enhance dialogue between universities and businesses. The program includes insights from leading Aalto University researchers, followed by thematic roundtable discussions aimed at co-creating novel questions for future industry-university projects and initiatives. 

Speakers include Petri Rouvinen (Research Advisor, ETLA Economic Research), Pia Fricker (Professor, Department of Architecture), Perttu Hämäläinen (Professor, Department of Art and Media), Virpi Roto (Senior University Lecturer, Department of Design), Robin Welsch (Professor, Department of Computer Science), Sanni Siltanen (Mission Lead, Business Finland)and other invited speakers. 

Pre-event visit ºÚÁÏÍø Studios is highly recommended! Find out how your business could benefit from its services, which include audiovisual media, extended reality production, game development, and internet communications. 

Programme

Moderator of the event is Eeva Vilkkumaa (Professor, Dept. Information and Service Management)

13:15 – 13:45 Pre-event: Aalto Studios tour (fully booked)

14:00 – 14:10 Welcome and Opening remarks

Tuomas Auvinen (Dean, School of Arts, Design and Architecture)

14:10 – 14:20 Intangibles as a source of Finland's future prosperity

Petri Rouvinen (Research Advisor, ETLA Economic Research)

14:20 – 15:30 Academic Talks

Human-centred technologies for work transformation - Tech acceptance Virpi Roto (Senior University Lecturer, Dept. Design)

Interactions Across Scales – Tech exploration Pia Fricker (Professor, Dept. Architecture) Perttu Hämäläinen (Professor, Dept. Art & Media)

Amplifying Intelligence with XR and AI Robin Welsch (Professor, Dept. Computer Science)

15:30 – 15:40 Break

15:40 – 17:00 Discussion forum hosted by Aalto University & Business Finland

The Power of Collaboration: Shaping the Industries with XR & Creativity Sanni Siltanen (Mission Lead, Business Finland)

Themes for roundtable discussions e.g. Technology acceptance at work, New workforce - AI competences, Radical creativity, Vibe working, Critical approach, Immersive experiences, Empathy XR, Adaptation of disruptive tech, Innovation towards positive futures

17:00 – 17:30/18:00 Networking and refreshments

17:30/18:00 End of the event

Please note that the language of the event is English and to get the full benefit, we recommend you to join the physical event. Academic talks are available online with separate registration.  

Registration on-site:
 

Online registration:

Further information:

Sanni Siltanen 
Mission Lead, Immersive Digital Life 
sanni.siltanen@businessfinland.fi 

Pirita Posti 
Corporate Relations Manager, Aalto University 
pirita.posti@aalto.fi 

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