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News, Department of Marketing
Students studied the motivation behind the purchase of affordable food products
鈥楾he students could set up a two-person consultancy firm right away.鈥
Cooperative business veteran Taavi Heikkil盲 starts his new post at Aalto University
Heikkil盲鈥檚 Executive in Residence position has been established with donated funds. Cooperative business is stronger in Finland than anywhere else in the world, which is why donors believe it is important to invest in research and teaching in this field and in collaboration between businesses and the university.
New strategy for the School of Business
New vision and mission statements and the four strategic initiatives will guide the School鈥檚 activities throughout 2021鈥2024.
Alumni Juha Liila and Bryan Mertanen: Entrepreneurs have the chance to fulfil themselves and realise their own thoughts and ideas
鈥滱s an entrepreneur, you are free to fulfil yourself.鈥
More than 300 corporate executives reported on the effects of the coronavirus crisis: decelerated expansion plans, accelerated innovation activities, and increasing demand for talent
Companies were generally effective in their operative crisis management, but obstacles remain in the way of long-term growth, according to a new study by Aalto University. The researchers say that availability of know-how, especially in relation to new technologies, is becoming a bottleneck for organizational growth and renewal.
Students carried out mobile device user survey for Posti鈥檚 parcel drivers
The project also included investigation on how the digitalization of the working environment affects the employee experience of the drivers.
There is a long tradition of teaching retailing at the School of Business
The next Better Business 鈥 Better Society seminar will discuss how the retail sector is being reformed and where it is headed.
Online info session: PhD studies in Marketing (Oct 26th 16:00)
The Aalto University Department of Marketing invites all prospective students to partake in this info event where we provide a comprehensive overview of our PhD program (including testimonials from current students) and answer potential questions.
This online event will be held on Monday, October 26th at 16:00/4PM (Finnish time).
Please join the event through this link: https://aalto.zoom.us/j/65254151470
This online event will be held on Monday, October 26th at 16:00/4PM (Finnish time).
Please join the event through this link: https://aalto.zoom.us/j/65254151470
This time round, Professor Henrikki Tikkanen defended a doctoral dissertation in economic history
Tikkanen's doctoral studies at the University of Jyv盲skyl盲 focused on organisational and naval history.
School of Business ranked second in B2B marketing in prestigious international journal鈥檚 evaluation
Fruitful co-operation between Finnish universities and excellent university-business collaboration essential
How has the coronavirus affected company strategies? - Survey produces information to support decision-making
The information produced in the Aalto University project will help companies make strategy and investment decisions.
Operatively agile companies will thrive in the post-crisis operating environment
In order to succeed in the future, companies need to restore the sense of significance.
Doctor鈥檚 career path: Assistant Professor Mikko H盲nninen
In my opinion, personal learning and development are more important than course grades or assignments.
A project led by Professor of Practice Pekka Mattila received funding from the Academy of Finland
The aim of the study is to explain the development of Finnish business management training and to understand the factors affecting it.
Henri Weijo to the Editorial Review Board of the Journal of Consumer Research
Journal of Consumer Research is the leading journal in consumer research and one of the FT50 journals.
The handbag 鈥 a contemporary marketplace icon
The handbag鈥檚 journey to an icon and a branded highlight of the wearer's personality is closely linked to the development of women鈥檚 standing in society.
Virpi Tuunainen and Tomas Falk appointed Associate Deans of the School of Business
The positions will continue until the end of 2024
Students helped Finavia expand its knowledge on marketing in Russia
Two students collected, analysed and summarised the special features of marketing practices in Russia.
New teaching case addresses the internationalisation difficulties of global marketplaces
The e-commerce company Rakuten has grown into a giant online player in trade and services.
To an international career through business studies in Tampere and Aalto
Sari Nevanp盲盲, recipient of the Dean's List award, was immediately snatched into Lidl's interesting fast career track programme.
