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News, Department of Marketing
Spring term open science highlight: Aalto Open Science Award Ceremony
We gathered at A Grid to celebrate the awardees of the Aalto Open Science Award 2024 and discuss open science topics with the Aalto community.
Join us for the Aalto Open Science Award 2024 Ceremony
All Aaltonians are welcome – no registration required!
The project team developed a proof-of-concept pricing model to suggest optimal pricing
In collaboration with Alma Media, the Aalto students worked on optimizing pricing to enhance revenue generation
Research: More than a quarter of companies do not monitor their marketing performance
Customer satisfaction is also rarely used as a KPI, according to the results of Markkinoinnin tila (the State of Marketing) survey
Online course on Wood Mechanics starts 24.2.2025
Learn 100% online about the engineering potential of wood as a complex natural material.
Training to support research offered in AI, ethics, data management, software – register now
New topics included! Registrations for spring 2025 are open.
Apply now: Unite! Visiting Professorship Program at TU Darmstadt
TuDa is looking for experienced postdocs as visiting professors for the winter semester 2025/2026.
Students explored the potential of AI in Onninen's sales work
Students from the Aalto University School of Business carried out a research project commissioned by Kesko to investigate how Onninen's sales personnel could use artificial intelligence
Last chance to nominate for 2024 Aalto University Open Science Award
The deadline for submissions is 3 Dec, 2024.
Students analysed brand positioning and developed a marketing analytics toolkit for Alma Media
Aalto University School of Business collaborated with Alma Media on a comprehensive project that delved deep into the brand positioning of Autotalli.com and Nettiauto
Call for nominees for Aalto University’s Open Science Award 2024
Nominate yourself, your colleague, a research group, a department, or a project for the award.
Improve your Data Management Plan and Privacy Notice for safe and ethical practices
Join a pilot project to derive a Privacy Notice from your Data Management Plan with Aalto AI assistant.
Training in open research, including AI, ethics, data visualisation, and more – register now
New topics included! Registrations for autumn 2024 are open.
Online AI course could boost study equality
Students at the School of Business believe that mastering Artificial Intelligence (AI) can be beneficial for both academic success and career prospects, as AI becomes increasingly integrated into daily life.
Open Science and Research Summer Conference 2024 gathered open science experts from all over Finland
Over 90 participants attended in person and 90 listened in Zoom a range of presentations on artificial intelligence, legal and security issues and data management, alongside the latest news on open science activities in Finland. The event was organised by Aalto University, VTT and Open Science Coordination in Finland.
Publication Forum seeks new panellists for term 2025-2028
If you are interested in becoming a panel member of the Publication Forum (Julkaisufoorumi, Jufo), apply by 15.6.2024.
Aalto Open Science Award ceremony brought together Aaltonians to discuss open science
Last week we gathered at A Grid to celebrate the awardees of the Aalto Open Science Award 2023 and discuss open science matters with the Aalto community.
Join us for the first Aalto Open Science Award Ceremony
All Aaltonians are welcome – no registration required!
Open Science and Research Summer Conference 2024 will be hosted by Aalto University
Open Science and Research Summer Conference 2024 will be held at Aalto University’s Otaniemi campus and in Zoom 3.–4.6.2024. Please register by May 3.
Aalto Open Science Award Honorary Mention 2023 – Professor Riikka Puurunen leads by example to foster sustainable open science
We interviewed professor Riikka Puurunen, head of Catalysis research group at the School of Chemical Engineering, who received an honorary mention in the first Aalto Open Science Award.
