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In this course students focuse on these themes:

• Global Brand management, brand and product portfolio analysis.
• Digital marketing in a global context.
• Customer experience and service design in an international/global context.
• Communication guidelines for a competitive presentation.

The course is practice-oriented. Upon completion of the course, students should know how to:

•  prepare a global product launch and marketing campaign
• analyse market-and customer-related data
• collaborate in culturally diverse teams
• communicate effectively in an international setting
• make a competitive presentation (written and oral)

Read more about the course .