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Student Guide

Master's Programme in Marketing

For Aalto students
This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.
Are you an applicant? View programme pages for applicants

Master's Programme in Marketing is organized by the School of Business.

The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.

News

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Studies Published:

BIZ Exchange application for the AY 2026-2027

Exchanage application for the academic year 2026-2027 has begun. Application period Monday January 12, to Friday January 30, 2026.
A-logo, Aalto-yliopisto, Kuva: Anni Kääriä
University Published:

Support for students impacted by the crisis in Iran

The university supports and helps students in dealing with the crisis
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Studies, University Published:

Many new things at UniSport this spring - see what’s coming!

The new year at UniSport starts energetically and brings plenty of new offerings for Aalto University staff and students – including new group exercise classes on campuses, plans for the Viikki sports centre, a free challenge, and much more.
SemiSummer 2026. Apply for semiconductor summer jobs. Logos of companies and Aalto University. Join us now.
Cooperation Published:

The semiconductor sector jobs open in research groups

Semi-Summer 2026 programme will provide an opportunity to gain the skills needed in a growing and international semiconductor sector.

Events

Student Guide, tapahtumakuva
Students

Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!
Summer Job Day 2026 logo banner
Fairs, Students

Summer Job Day 2026

During this live event, arts, design, technical and business students meet employers offering summer jobs.
Aalto Readers Club
Other (recurring)

Aalto Readers' Club

Join our dynamic book club at Aalto University!
Student Guide, tapahtumakuva
Students

Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

How to apply
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Tuition fees

Tuition fee for tuition-fee students in this programme is 15,000 EUR/academic year. For more information, please see the Tuition fees and scholarships webpage in the Student Guide.

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