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Student Guide

Master's Programme in Marketing

For Aalto students
This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.
Are you an applicant? View programme pages for applicants

Master's Programme in Marketing is organized by the School of Business.

The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.

Summer studies

News

Large group of people posing in a circular blue chamber with EU flag and European national flags behind
University Published:

Cross-border collaboration at the European Student Assembly

Master’s student Fatima Mohammad Amin represented Aalto and the Unite! alliance at the European Student Assembly (ESA) 2026 in Strasbourg.
Student Guide news, illustration
Studies Published:

Enrolment for the 2026–2027 academic year

The enrolment period for the 2026–2027 academic year begins on 4 May 2026.
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Campus, Cooperation, Studies, University Published:

May challenges the Aalto community to be active together

Take part in events on campus and make sustainable mobility part of your working or study day.
Aalto University students on campus. Photo by: Aleksi Poutanen.
Studies Published:

Student - Share your views of language use at Aalto by 18 May

Your response is important. The survey will be used to develop general language practices at Aalto.

Events

OrangeCDL
Students

Career Design Lab: job search support

We will answer your questions about job hunting and provide feedback on your job application documents.
Student Guide, tapahtumakuva
Students

Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!
Aalto Readers Club
Other

Aalto Readers' Club

Join our dynamic book club at Aalto University!
OrangeCDL
Students

Career Design Lab: job search support

We will answer your questions about job hunting and provide feedback on your job application documents.

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

How to apply
Business students gathered around a table to study together.

Tuition fees

Tuition fee for tuition-fee students in this programme is 15,000 EUR/academic year. For more information, please see the Tuition fees and scholarships webpage in the Student Guide.

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