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Student Guide

Master's Programme in Marketing

For Aalto students
This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.
Are you an applicant? View programme pages for applicants

Master's Programme in Marketing is organized by the School of Business.

The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.

Summer studies

News

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Applications for Fulbright grant programmes to the United States are now open

Application period for Fulbright's grants for the academic year 2027–28 is open until May 2026.
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Respond to the quality survey on restaurants 9. - 15.3.2026

All respondents are entered into a draw to win, e.g. lunch tickets.
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Incidents, Studies Published:
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Submitting theses for grading as PDF/A files

Theses are to be submitted in PDF/A format, as this ensures their long-term preservation. Familiarize yourself with the PDF/A instructions, use Aalto's thesis templates and carefully check your file's compatibility with a PDF/A format before submission.

Events

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Students

Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!
Aalto Readers Club
Other (recurring)

Aalto Readers' Club

Join our dynamic book club at Aalto University!
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Students

Career Design Lab: job search support

We will answer your questions about job hunting and provide feedback on your job application documents.
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Students

Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

How to apply
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Tuition fees

Tuition fee for tuition-fee students in this programme is 15,000 EUR/academic year. For more information, please see the Tuition fees and scholarships webpage in the Student Guide.

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