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Student Guide

Master's Programme in Marketing

This site contains the student study guide for the Master鈥檚 Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.

Master's Programme in Marketing is organized by the School of Business.

The Master鈥檚 program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.

Application for an extension to the right to study

News

Scholarship grantees seated on stairs, surrounded by orange bean bags; balloons in gold, silver, white, and pink in foreground.
Studies Published:

Aalto University Excellence Scholarship Ceremony welcomed new Aalto University students with scholarships on Tuesday, October 21st

Aalto University welcomed its new batch of international students with scholarships at a ceremony held at the Aalto Design Factory Stage.
Niklas stands outside European Parliament
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Two people in casual summer clothes with white hats walking on a paved path, surrounded by trees and bushes.
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Practice your languages with the Unite! Language Tandems

Learn languages with another student from one of the nine Unite! alliance universities.
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Studies in Argentina with a TFK project

Interested in studies in Argentina? As a part of the TFK project 鈥淐ommunity Communication Networks to Bridge the Digital Gap (CommuNets)鈥 Aalto can send a student to complete studies in Argentina.

Events

Invitation to 'OPEN DOOORS' event from 13:00 to 15:00, with coffee, tea, snacks, and good company.
Networking, Students

Booster Open Doors (Period II)

Join "Booster Open Doors" Wednesdays 13:00-15:00 for advice on grants & projects. Enjoy coffee, snacks, and good company!
Student Guide, tapahtumakuva
Students

Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!
Invitation to 'OPEN DOOORS' event from 13:00 to 15:00, with coffee, tea, snacks, and good company.
Networking, Students

Booster Open Doors (Period II)

Join "Booster Open Doors" Wednesdays 13:00-15:00 for advice on grants & projects. Enjoy coffee, snacks, and good company!
Talent Expon logo, vuosiluku 2025.
Fairs, Students

Aalto Talent Expo 2025

Aalto University's largest recruitment event Talent Expo will be organized in Dipoli (Otaniemi) on November 6th, 2025! Come and meet the employers at the recruitment fair and attend also the virtual fair activities during the fair week.

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

How to apply
Business students gathered around a table to study together.

Tuition fees

Tuition fee for tuition-fee students in this programme is 15,000 EUR/academic year. For more information, please see the Tuition fees and scholarships webpage in the Student Guide.

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