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Department of Marketing
The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.
Research
Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.
The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.
Strategic Marketing
Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks
Services Marketing
Service management
Value co-creation
Collaborative consumption
Self-service technologies
Retail and Sales
Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing
Consumer Behavior
Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption
Studies
Marketing, Master of Science (Economics and Business Administration)
Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.
People
Johanna Frösén
Associate Professor, Head of the Department
Kushagra Bhatnagar
Assistant professor, Vice Head of the Department
Jaakko Aspara
Professor
Tomas Falk
Professor
Arto Lindblom
Professor
Henrikki Tikkanen
Professor
Sanna-Katriina Asikainen
Associate Professor
Henri Weijo
Associate Professor
Kristina Wittkowski
Associate Professor
Anastasia Nanni
Assistant Professor
Mikko Laukkanen
Professor of Practice
Antti Vassinen
Professor of Practice
Eric Arnould
Professor Emeritus
Kristian Möller
Professor Emeritus
Taavi Heikkilä
Executive in Residence
Siggi Gudergan
Visiting Distinguished Professor
Jochen Wirtz
Visiting Distinguished Professor
University Lecturers
Alexei Gloukhovtsev
Senior University Lecturer
Sami Kajalo
Senior University Lecturer
Ilona Mikkonen
Senior University Lecturer
Tatsiana Padhaiskaya
University Lecturer
Postdoctoral Researchers
Oscar Ahlberg
Postdoctoral Researcher
Juho-Petteri Huhtala
Postdoctoral Researcher
Daria Kautto
Postdoctoral Researcher
Xiaoshi Kinnunen
Postdoctoral Researcher
Laura Rosenberg
Postdoctoral Researcher
Doctoral Researchers
Nora Bäckman
Doctoral Researcher
Miriam Etz
Doctoral Researcher
Pelin Geyik
Doctoral Researcher
Annasofia Grönholm
Doctoral Researcher
Hardikkumar Ladva
Doctoral Researcher
Kseniia Lashkova
Doctoral Researcher
Simo Lehtovirta
Doctoral Researcher
Jiancai Liao
Doctoral Researcher
Arash Naghdi
Doctoral Researcher
Petra Paasonen
Doctoral Researcher
Ossi Pettilä
Doctoral Researcher
Victor Rubanovitsch
Doctoral Researcher
Elizaveta Sakhnovskaia
Doctoral Researcher
Jussi Tornberg
Doctoral Researcher
Onni Tulensalo
Doctoral Researcher
Anna-Riikka Valo
Doctoral Researcher
Nayoung Yoon
Doctoral Researcher
Aslı Özdal
Doctoral Researcher
Anu Koponen, Assistant | Email: anu.1.koponen@aalto.fi
Tatiana Penttinen, Planning Officer, Study Affairs | Email: tatiana.penttinen@aalto.fi | Tel: +358 40 353 8401
Tapani Mikola, Controller | Email: tapani.mikola@aalto.fi | Tel: +35840 353 8127
Elisa Utriainen, HR Partner | Email: elisa.utriainen@aalto.fi | Tel: +358504642627
News
Publishing Research Data Alongside Research Articles
Data availability statements are increasingly required by scientific journals. They include information on what data are available, where they can be found, and any applicable access terms
Applicants to Master's Programme in Marketing and Master's Programme in International Management can apply for the Pekka Mattila Excellence Scholarship
The Pekka Mattila Excellence Scholarships consist of a €3,000 relocation grant, paid at the beginning of the degree programme
Training offered in AI in research, data visualisation, cyber security + more – register now!
New topics included! Registrations for autumn 2025 are open.
New Ivey teaching case explores Metacore’s marketing strategy in Japan
The case examines how the Finnish mobile game company Metacore can strengthen the position of its hit puzzle game Merge Mansion in one of the world’s most challenging gaming marketsEvents
Alumni get-together in Indonesia
Join us for the alumni dinner in Surabaya, Indonesia!
Starting computational research projects at Aalto, Nov 4, 2025
Learn best practices for managing computational and data-based research at Aalto.
Invisible Walls at Work: Understanding and Preventing Workplace Ostracism - Making Waves 6/11/2025
What happens when employees are quietly ignored, excluded, or left out of communication loops? Workplace ostracism can affect well-being, teamwork, and trust. In this session, Dr. Sirpa Manninen, expert on workplace ostracism and social dynamics in organizations, will explain how subtle exclusionary behaviors emerge, what consequences they have for employees and teams, and how organizations can build more inclusive and psychologically safe environments.
Visualise your research data, Nov 7, 2025
Learn about visualising your research data in this webinar organised in cooperation with KTH Royal Institute of Technology.Contact information
Visiting Address
School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland
Postal Address
Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland
School of Business
We strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.
