ºÚÁÏÍø

The Marketing & Public Policy Conference (MPPC) is international event for marketing academics, public policy makers, and marketing practitioners interested in the intersection of marketing and public policy. This year’s theme, Fostering Change for the Communities and Society was a great fit with the European project BONUS (link: http://www.bonusprojects.org) doing science for a better future of the Baltic Sea region. The Department of Marketing is involved in BONUS with international Change project (http://changeantifouling.com) aiming at changing antifouling practices for leisure boats in the Baltic Sea. Two scholars from the marketing department involved with Change presented at the conference. The interactive focus of the conference gave interesting ideas and comments for the project and fostered collaboration for further projects.

Held this year in San Luis Obispo, California American Marketing Association’s annual Marketing and Public Policy Conference focuses on the intersection of marketing and public policy. This year’s conference had almost 200 participants.