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After graduation, Markus Puhakka, MSc (Econ & BusAdmin), worked on his dream job in marketing and business-to-business sales in a consulting company and in a business selling software. During the coronavirus pandemic, however, he started wanting more from his work than staring at the laptop screen and typing on the keyboard. One remote meeting after another no longer felt right for him.

‘As I mainly worked with the keyboard during the remote work period, genuine human connection was missing, and I felt as though I had lost one of my senses. I understood that the working method and environment in question did not meet my expectations, even though I used to feel a calling to work in a fine office in central Helsinki. However, I’m really glad that I’ve also had the opportunity to see that side of the world of work,’ Puhakka says.

‘The opportunity to include physical labour in my own work and to experience the growth in nature in the spring is very important to me. At the same time, I can use the things I have learned at the School of Business and in my earlier workplaces to develop the family business. It is a matter of the heart for me to develop our business, striving to make it more economically profitable and increasing the well-being of our work community.’

Responsibility as a key value

PuutarhaNikkarit has three garden shops in the Helsinki metropolitan area. In addition, the company does landscaping in challenging sites on a contractual basis. All activities are characterised by a strong commitment to responsibility.

‘For us, responsibility means many things. Our sector inherently promotes sustainable development, as we sell and grow plants, thus contributing to carbon sequestration and diversity. It is also important to us that our store operations do not cause additional harm to nature, and we invest a lot in the well-being of all our employees,’ says Markus Puhakka.

‘We also want to be responsible towards our customers and give the best possible care instructions with each plant we sell. This way, together with the customers, we can be amazed when the highbush blueberry produces twice as many berries.’

In hindsight, the choice of a study place seems successful, as the lessons learned at the School of Business are applied in the family business in their entirety.

‘Everything I do has a direct effect on the success and well-being of myself, my family, staff and the entire company. Therefore, I can wholeheartedly recommend studies at the School of Business. As my career path indicates, there are many different career options if your first job is not for you, after all.’