Brand and design

Services

We generate, design and refine big ideas that form the creative concept of e.g. a campaign, an event or visual entity. We work in close collaboration with project teams and internal clients on strategic university initiatives, like events, exhibitions, study guides, fairs, brochures, photography and film, presentations, or marketing campaigns. Our help is most useful when we are involved from the very beginning of the project.

Aalto University 15 years anniversary flags next to a regular Aalto University yellow flag — Aalto University 15 years anniversary flags. Aalto University/Mikko Raskinen

Instructions for applying brand visuality

Brand guidelines can be found on the Brand Library. You'll find examples of brand assets used in past projects and templates for your own use, for example.

Brand Library and logos

Materials and templates

Support from the start of the project to delivery of assets

We work in close collaboration with our colleagues and internal clients and external creative agencies on strategic university initiatives, like events, exhibitions, study guides, fairs, brochures, photography and film, presentations, or marketing campaigns. Creative concepting is an iterative and collaborative process. Strategic initiatives include university-wide concepts that build our brand.

Impactful creative concepts require clear objectives and defined target audiences as well as any interesting insights about the topic, the context or the target audience.

Projects begin with a briefing kickoff and the creation of a project plan.

Checklist for a good brief

Collect the following items as best as possible before the first meeting together with the brand team.

Project objectives
Target audience
The context
Challenges
Insights
Timeline and project plan

Our expertise include visual and experiential concepts for

Events and event marketing campaigns, e.g. Day One, Aalto Ahaa and Junior events
Exhibitions, e.g. Lahja Exhibition, Designs for a Cooler Planet
Study guides
Fairs, e.g. Talent Expo
Brochures
Photography and film, e.g. employer branding video series, Founders from Aalto video series
Presentations, e.g. general university presentation
Student marketing
Branded entities, e.g. employer branding, Marsio, Space21, Aalto 15
Branded merchandise for Aalto University Shop