Qualitative research has traditionally taken place primarily among the researcher, the data, and colleagues on the research team. What is fundamental to this kind of research is the researcher's interpretations and the responsibility to step back and reflect on their influence on the interpretation of the data. In the methodological literature, this is known as reflexivity, and it has long been considered central to qualitative research. In many qualitative traditions, analysis does not seek a single absolute truth; rather, it involves subjective interpretation of the material, treating it as one form of reality. This subjectivity is an integral part of the analytical process and serves as a resource for the researcher (Braun & Clarke, 2019). What counts as a defensible reading depends on the epistemological stance the researcher takes and the rationale behind the interpretive choices they make.
An AI system based on Large Language Models (LLMs) introduces an additional participant in the analytic exchange, supplying words and generating most of the text produced through a chat interface. However, AI does not function straightforwardly as a fully independent third participant, since it is not a coherent or stable entity, and the models operate as a superposition of multiple possible personas. Each prompt generates responses shaped by multiple layers, including pretraining on extensive text data, fine-tuning with example dialogues, and adjustments based on human feedback (such as RLHF), all of which contribute to the formation of the typical assistant persona. Moreover, the output is also affected by the prompt, session context, and memory. Since researchers interact with these systems in everyday language via chat, they can engage in back-and-forth exchanges that influence their thinking and decisions over time. A qualitative interpretation becomes more defensible when the researcher can account for its shaping, but as meaning becomes co-constructed through prolonged dialogue, maintaining reflexivity can be challenging. None of this makes AI unusable in qualitative work; when used reflexively, it can help you think through your own ideas, reorganize material, or test a reading against alternatives, as long as you consciously retain agency over the interpretive process. Here are some useful tips to keep in mind when doing qualitative analysis with an AI system:
- Do your own interpretation first. Read the data you collect and form your own analytical reading before you involve AI, so the interpretation begins as yours.
- Mind what you put into the system. Aalto’s guidance (/en/services/responsible-use-of-artificial-intelligence-in-the-research-process) is explicit that research data containing personal data should not be entered into external AI systems, so prefer Aalto-approved systems and treat the system’s output as potentially sensitive too.
- Check the AI output against your data, and keep your own analysis separate. Test its suggestions against your material rather than treating them as a neutral reading. Because the system produces most of the words, you can easily slide from analyzing your data into curating its outputs, which may make the result harder to defend as your own interpretation.
- Set the context the model works from. You cannot change the training, but you can set the instructions, the chat history, and what the system remembers. Use them on purpose, for example, to make the model push back on your reading of the data. These settings shape the output but do not fully control it, so use them to help you think and articulate ideas, but not to make interpretive decisions for you.
- Stay reflexive in both directions by keeping a reflexive memo. Record your own shifting assumptions and position alongside the AI’s role in the analysis. Note the prompts you gave, what it suggested, and what you took up or set aside and why, so that every interpretive choice can be traced to your own reasoning.
- Keep the chat logs as a record of the exchange itself. Your analytical output, in whatever form it takes, such as text, an artifact, or a document, was produced through the exchange itself, whether the system only replied in chat or acted across tools, files, and other agents you could not fully see. Reread conversations as the analysis progresses, paying attention to how the dialogue shaped your thinking.
Recommended readings
Braun, V., & Clarke, V. (2019). Reflecting on reflexive thematic analysis. Qualitative Research in Sport, Exercise and Health, 11(4), 589–597.
Finlay, L. (2002). Negotiating the swamp: The opportunity and challenge of reflexivity in research practice. Qualitative Research, 2(2), 209–230.
Gulay, E., Picco, E., Glerean, E., & Coupette, C. (2026). Relational dissonance in human-AI interactions: The case of knowledge work. In Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems (CHI ’26). ACM.
Madill, A., Jordan, A., & Shirley, C. (2000). Objectivity and reliability in qualitative analysis: Realist, contextualist and radical constructionist epistemologies. British Journal of Psychology, 91(1), 1–20.